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DataTítuloAutor(es)TipoAcesso
6-Fev-2022Adding Value Through Information ManagementEncantado, David Miguel LobomasterThesisopenAccess
24-Jan-2023An Individual's Ability to Correctly Identify a DeepfakeDeira, Joy EsperanzamasterThesisopenAccess
22-Abr-2022Atitude dos consumidores portugueses em relação às casas de madeira para habitação: Uma análise ao presenteFreitas, Tiago Miguel Pestana da Costa Sande demasterThesisopenAccess
6-Nov-2020Biased artificial intelligence - algorithmic fairness and human perception on biased AIMachill, Sidney AnnamasterThesisopenAccess
27-Jul-2021Big two theory and the impact of digital influencers on consumer’s perceptionsRodrigues, Filipa Gomes LourençomasterThesisopenAccess
14-Fev-2025Casas de Apostas no Brasil: A Influência da Publicidade e a Necessidade de Estratégias de Marketing SocialGimenez, Alicia Ribeiro Pinto AndrademasterThesisopenAccess
25-Jan-2023Choice overload in makeup foundationAlmeida, Nicole Cristina Rocheteau PiresmasterThesisopenAccess
13-Abr-2022Consumer behavior in household food waste: comparing portuguese and colombian samplesGarzón, Andrés Mauricio RuizmasterThesisopenAccess
26-Jan-2022Consumer evaluation of cookies for marketing: case study of portuguese consumersSilva, Carolina CurtomasterThesisopenAccess
29-Abr-2022Consumer Preferences in the Portuguese Ostomy Care MarketPerella, Cindy Gabriely de FreitasmasterThesisopenAccess
27-Jan-2023Customer Journey Definition and Implementation of Segmentation in a Financial Services InstituteFreire, Carolina Nastassia de MouramasterThesisopenAccess
28-Out-2024Desempenho de IA Generativa no Copywriting: Um Estudo ComparativoMatos, Raphael Diversi demasterThesisopenAccess
16-Nov-2021Do people on Instagram consider themselves better than the average? A study examining better than average effects on Instagram usersGuerreiro, Sara Alexandra da ConceiçãomasterThesisopenAccess
13-Fev-2025Evaluating Ensemble Neural Networks as an Alternative to Tree-Based Ensemble Methods for Heart Disease Prediction Using Oversampling MethodsDuran, EmrecanmasterThesisopenAccess
7-Fev-2024Factors affecting users purchase intention in cryptocurrency market: FoMo - Does FoMo affect the users purchase intention in cryptocurrencies market?Ribeiro, Miguel Alexandre SérgiomasterThesisopenAccess
17-Jan-2022Fake news: characterization of different individual profiles in relation to different news topicsBarros, Maria Francisca de Sousa e Alvim Lima demasterThesisopenAccess
10-Abr-2023Influencers and their impact on the consumer’s purchase intention: The luxury industryBaptista, Mariana InêsmasterThesisopenAccess
31-Out-2024Leveraging NFT Technology to Reframe Brand Perception and Influence Consumer Purchase IntentionPacheco, Ivo Alexandre De Abronhosa OliveiramasterThesisopenAccess
31-Jan-2022A lockdown’s pause of the present: nostalgia proneness on customer behavior dealing with the COVID-19 pandemicPatrício, Duarte Casimiro Farinha SemedomasterThesisopenAccess
6-Fev-2024Menstrual health & stigma free communication as principal narrative for advertising menstrual cups: Impact on potential consumers’ willingness to use and quality perceptionSalas, Ana Guadalupe TorresmasterThesisopenAccess
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