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DataTítuloAutor(es)TipoAcesso
Jan-2013Beauty and personal care in mass market: a strategic analysis of perfumery and cosmetics at Sonae MCMaia, Joana Sofia CorreiamasterThesisopenAccess
Jun-2015A breakthrough wine conceptGrave, Ana Rita Sousa de BarrosmasterThesisopenAccess
16-Jun-2014Business plan for Shelf LifePaisana, Manuel Maria LopesmasterThesisopenAccess
Jun-2013Business plan for the brand My Tea BreakLeite, Salvador Simões de Almeida PintomasterThesisopenAccess
Jan-2015Can a lemon based Sagres product attract consumers that don't drink beer?Santos, Ana Raquel MarquesmasterThesisopenAccess
Jun-2015A consumer research project as the basis for the development of a marketing plan for a new spirit brand producing gin in Germany- a project with DivinjoLang, AlexandramasterThesisembargoedAccess
Mai-2014E-commerce for Unilver food solutionsVaratojo, José Diogo RebelomasterThesisopenAccess
Jan-2013Effectiveness of online marketing toolsPura, KarolinamasterThesisopenAccess
Jan-2014FPC current marketing strategy: Audit and recommendationPedro, Raquel GomesmasterThesisembargoedAccess
Jan-2015Fruta com cheiro: the implementation of a new brand of fruit in the Portuguese marketOliveira, Sofia Pinto demasterThesisopenAccess
1-Jun-2015Growth strategy for gliss Portugal in the retail hair treatment market and the importance of focus groups in marketing researchTenente, Maria Margarida ClaromasterThesisopenAccess
15-Jul-2015Growth strategy of hair treatment category for gliss PortugalBelonozhkina, SvetlanamasterThesisopenAccess
Jun-2015How can Michael Kors learn from Coach Inc.'s mistakes and transformation plan in the paradox of growth and brand identity safekeeping?Fonseca, Carolina Ribeiro Gomes Garcia damasterThesisopenAccess
Jan-2013How to attract central and Northeneuropeans to a rural tourism establishment in the center of PortugalBuzaglo, Margarida Nápoles SarmentomasterThesisopenAccess
Jan-2013How to develop the brand Monte da Ravasqueira in the Brazilian marketGuedes, Maria do Carmo BellomasterThesisopenAccess
Jan-2014Internationalization strategy of Origama to BrazilCosta, Maria Teresa Louro Ribeiro damasterThesisopenAccess
Jun-2013Launch plan for a new magazine for Pangea Lda. CompanyCachada, Teresa Margarida Palácios Silva RodriguesmasterThesisopenAccess
Jun-2013Lor’s - women personal rain protection solutionsRodrigues, Ana Sofia Cardoso FerreiramasterThesisembargoedAccess
Jan-2014A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurtSousa, Pedro Alves Pereira Cerdeira emasterThesisembargoedAccess
Jan-2015Marketing plan for Book-a-CookBolm, Elisa MariamasterThesisembargoedAccess
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