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DataTítuloAutor(es)TipoAcesso
15-Jan-2021Adapting to post-Covid19 reality and extending the brand to a new segment: the case of Human HotelSciortino, AnnamasterThesisopenAccess
23-Jan-2020Booking.com customer based equity model case study what motivates customers to use booking.com besides the online rates?Azevedo, Catarina Torres Pinto DemasterThesisopenAccess
23-Jan-2020A brand equity report for Opel Portugal: building a successful brand for younger portuguese consumersBeirolas, Filipe João FelicianomasterThesisopenAccess
23-Jan-2020A brand equity report for Opel Portugal: building a successful brand for younger portuguese consumers discovering who the brand ambassador should be in the younger segmentBarreto, Diogo MagalhãesmasterThesisopenAccess
23-Jan-2020A brand equity report for opel Portugal: building a successful brand for younger portuguese consumers. How to improve Opel Portugal active engagement among the younger segment of Opel consumers through a concept storeFreire, Carina RodriguesmasterThesisopenAccess
27-Jun-2022Communication strategy for vichy to attract generation Z on tiktokReinecke, Victoria MorgainemasterThesisembargoedAccess
15-Jan-2021Consumers engagement in virtual and collocated live music experiences: an empirical analysisPesenti, EleonoramasterThesisopenAccess
11-Jan-2024Creating a brand strategy for careceiver - careceiver´s brand personality, verbal and visual identityAlves, Maria de Melo Sousa PereiramasterThesisopenAccess
11-Jan-2024Creating a brand strategy for careceiver - careceiver´s segmentation, targeting and positioningSilva, Ana Sofia Pestana Ferreira damasterThesisopenAccess
12-Jun-2024Creating a brand strategy for careceiver - crafting effective communication strategies for careceiverSantoro, OttaviamasterThesisembargoedAccess
2-Jun-2020Customer behaviour and experience through a new concept of grocery shoppingNaselli, GaetanomasterThesisopenAccess
29-Jun-2021Developing a brand identity for the Nova Sbe behavioral lab - communications plan & website contentFortunato, José Miguel Da SilvamasterThesisopenAccess
16-Dez-2021Developing a brand identity strategy for the Nova Sbe behavioral lab - segmentation, targeting & positioning in the sponsor segmentWitte, Moritz BenediktmasterThesisopenAccess
25-Jun-2025Diversity and inclusion in the toy industry: to what extent does exposure to a diverse toy lineup influence parental purchasing intent? Understanding and implementing inclusion in the home care & laundry sector: can a detergent be inclusive?Kind, Luisa MargatretemasterThesisopenAccess
27-Jun-2022Environmental sustainabilty and young consumers:exploring communication strategies in online advertising for a leading dermo-cosmetic brandPervanidis, ChristinemasterThesisembargoedAccess
6-Jul-2023Exploring the impact of endorsement marketing on consumer perceptions: a case study of Vichy endorsement of Dercos hair care productsLancelot, Villaret Alex ImanolmasterThesisembargoedAccess
12-Jan-2024From eco-anxiety to action: unraveling the dynamics of message framing, emotions and attitudes on purchase intentionCarvalho, Mariana Monteiro demasterThesisopenAccess
20-Jan-2023Growing be-kind in the healthy snacks category in Portugal - how can distribution increase brand awareness and salesGonçalves, Kevin PereiramasterThesisembargoedAccess
20-Jan-2023Growing be-kind in the healthy snacks category in Portugal - increase brand awareness using social mediaRoothans, Laura Maria ChristinamasterThesisembargoedAccess
20-Jan-2023Growing be-kind in the healthy Ssnacks category in Portugal: how to increase trial rate & brand preference via sales promotionSchanz, JuliamasterThesisembargoedAccess
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