A carregar...
Publicação
Communication strategy for vichy to attract generation Z on tiktok
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.43 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Generation Z is composed of young consumers who grew up as Digital Natives and value
authenticity, individuality, reliability and inclusiveness. Vichy is struggling in this generation
with low brand awareness and loyalty due to an outdated image. The brand can attract this
generation by offering a relatable and approachable communication strategy on the most used
platform TikTok. To achieve this, the communication strategy needs to offer educational content,
unretouched diverse models with real skin and make use of latest TikTok trends, in order to
achieve a long-term relationship with tomorrow’s consumers.
Descrição
Palavras-chave
Social Media Marketing Rebranding Generation Z Tiktok CEMS MIM