Business model optimization of Prego Gourmet

Abstract

Prego Gourmet is a fast food restaurant which sells refined versions of a traditional Portuguese dish inside shopping centers in the area of Lisbon. The company is at the beginning of its expansion strategy. This work project is a prospective analysis on what the company should do to in order to optimize its business model and grow in Portugal during 2013. A mixed strategy of franchising and owned stores is purposed, because it allows the company to achieve quick development at lower costs. Learning curves associated with franchising will further facilitate the process of internationalization.