Keeping city capital hotels competitive under new competition and changing demand behaviour: a Roi analysis approach to dom Pedro Palace renovation process

Abstract

The purpose of this work project is to understand how can city capital hotels remain competitive throughout time and apply that knowledge to a specific hotel: Dom Pedro Palace. To build the competitive framework was done a literature review regarding demand and supply key characteristics. After analysing the Lisbon market and Dom Pedro Palace characteristics, it was concluded that the main competitive weaknesses were the physical environment/ambiance and its facilities quality. To overcome that, three renovation options were proposed. The hypothesis was selected based on a ROI approach.