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http://hdl.handle.net/10362/22389| Title: | Expansion business plan to HUB,S.A.: HUB and Aktion- defferent concepts, the same commitement |
| Author: | D´Oliveira, Miguel Rui Mesquita |
| Advisor: | Marques, Carlos |
| Keywords: | Franchise Hostel Student housing Active tourism |
| Defense Date: | 20-Jan-2017 |
| Abstract: | This Business Plan aims to study, analyse and conclude about the feasibility of HUB,S.A.'s intended strategy for the development of a hostel chain. In one side there is HUB, a brand associated to urban areas and characterized by having big units (between 125 and 200 beds) that targets not only groups of youth travellers but also the Student Housing segment. On the other side there is AKTION, a brand associated to rural areas where Active Tourism plays an important role and that functions in a franchise system basis; an idea that is still not developed in the Hostels Market. |
| URI: | http://hdl.handle.net/10362/22389 |
| Designation: | A work project, presented as part of the requirements for the a word of a Master Degree in Managemen from the NOVA- School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| dOliveira_2017.pdf | 167,08 kB | Adobe PDF | View/Open |
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