Millennium bcp´s role in the mobile payments environment

Abstract

Mobile is increasingly becoming a centrepiece of the bank’s channel strategy. The rise of mobile payments initiatives in Portugal is an indicator for the sustained interest of this channel’s potential. In this paper, “Millennium bcp’s role in the mobile payments environment”, an overview of the mobile payments market attractiveness is provided, as well as the different trends in business models and technologies that are shaping the evolution of this market. These insights were used to develop an actionable entry strategy for Millennium bcp to seize the mobile payments opportunity.