Tourism as a catalyst for Madeira Island’s zero-waste transition

Abstract

This study explores how tourism can drive Madeira to become a Zero Waste Island. Through a mixed-methods approach, including 21 structured interviews and a survey, findings reveal the potential of tourism to drive Zero Waste initiatives, positioning it as a model for the island. Tourism’s influence extends beyond economic contributions, inspiring sustainable waste practices among residents and industries. Key strategies for the successful implementation of Zero Waste were identified, and associated challenges were addressed. This research advances the understanding of Zero Waste as a framework within tourist islands, offering actionable insights to drive sustainable development in Madeira and similar destinations.