a marketing plan for Centro Recreativo e Cultural Quinta dos Lombos female basketball teams – yearly implementation plan focusing on strategic, digital and event initiatives

Abstract

This Work Project explores how grassroots sports clubs can enhance their value through Strategic, Digital, and Event Marketing, focusing on the female basketball teams of Centro Recreativo e Cultural Quinta dos Lombos (CRCQL). Using a mixed methods approach, the study involved interviews with key stakeholders, a survey of 275 participants, and strategic frameworks such as VCW, SWOT, and PESTEL analysis. It identifies challenges such as financial constraints, limited visibility, and fan engagement, while highlighting opportunities in digital innovation and community events. The proposed plan includes 15 initiatives, such as social media contents and sponsorships, aiming for community integration and sustainable growth.