Transforming sales reporting: a study on change management and the integration of dashboard technologies

Abstract

This study explores the integration of dashboard technologies in sales reporting within the banking sector, focusing on the challenges and strategies associated with change management. Through semi-structured interviews with industry professionals, the research identifies significant obstacles such as resistance to change, data accuracy issues, and system integration challenges. Key success factors for overcoming these barriers include effective training programs, robust management support, and continuous adaptation based on user feedback. The study contributes to the theoretical and practical understanding of adopting dashboards in sales reporting within the banking industry, offering insights to enhance implementation strategies and improve organizational performance.