Disney´s fox hunt: the takeover tangle

Abstract

This case shows the circumstances under which The Walt Disney Company managed to acquire multiple media companies until successfully taking over Twenty-First Century Fox. The case highlights the strategic motives of Disney, Fox, Comcast and Sky and shows how these culminated into multiple acquisition attempts, ultimately resulting in the biggest acquisition within the media industry so far. Additionally, the case provides information about the strategic positioning of Disney within the direct-to customer streaming market. Lastly, the acquisition is evaluated considering the media industry alongside potential synergies.