The development of an impactful fashion brand with a social and environmental mission in the global south - the case of agoji studio / assessing social compliance in production

Abstract

This version of the thesis “The development of an impactful fashion brand with a social and environmental mission in the global south - the case of AGOJI Studio” examines the challenges of an impactful fashion brand operating in the Global south and highlights the assessment of social compliance in production written in the individual part by Charlotte Amalie Kramer. The chapters resolve around two primary questions: first, identifying the crucial aspects in the development process of AGOJI Studio and second, exploring the challenges that have been tackled. Therefore, the assessment of supply chain and its social compliance are critically analyzed. The main outcome of the thesis is a comprehensive guideline to create an impactful fashion brand in the global south, offering valuable insights and strategic approaches for similar entrepreneurial ventures.