A carregar...
Publicação
The European electric vehicle market: an analysis of consumer perceptions and preferences: sustainability
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 7.27 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This study explores the thriving electric vehicle (EV) industry, particularly focusing on the
European EV market. The literature review within this master's thesis critically examines
sustainability, particularly its classifications and interpretations from corporate and consumer
perspectives. This investigation enriches our understanding of how sustainability influences
business strategies and consumer behaviors. Leveraging these insights, the thesis proposes
targeted advertising strategies designed to bolster BMW's position in the electric vehicle (EV)
sector, illustrating a strategic approach to integrating sustainability into corporate branding and
market positioning.
Descrição
Palavras-chave
Sustainability Sustainable development Corporate sustainability Consumer sustainability