The highs & lows of pantheon - learnings and principles of a business simulation

Abstract

In this thesis, the author analyses the performance of Pantheon, a virtual firm, throughout 6 years in a business simulation. Emphasis is placed on the established long and short-term strategies of the firm, the operational principles that guided decision making and its innovation initiatives, reflecting on both successful and failed strategies and attempting to explain them. Additionally, an in-depth analysis of two personal incidents that served as learning experiences was also performed. This paper is a compilation of crucial learnings and principles that the author personally took from the BiP program as well as extended reflections that these led to.