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O papel da agenda no jornalismo cultural: a presença online do Público
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O presente relatório discorre sobre o fenómeno do agendamento nas produções culturais do PÚBLICO e é parte de um estágio curricular realizado na secção online do jornal. A análise centra-se, por isso, na observação dos conteúdos dispostos no website - todos os artigos projetados para o papel são também publicados no formato online, mas o contrário já não se verifica. Com o objetivo de caraterizar a expressão da agenda entre a cobertura cultural do PÚBLICO, o estudo serve-se de uma metodologia mista, baseada na catalogação e padronização de 422 artigos jornalísticos, compreendidos entre setembro e novembro de 2023, e nas entrevistas a dois dos editores responsáveis pela Cultura-Ípsilon. A investigação também questiona a articulação das várias expressões culturais no jornal, o modo como o órgão de comunicação coloca os vários géneros jornalísticos ao serviço ou à margem da agenda e a incisividade da agenda em jornais generalistas de maior ou menor massificação. Os resultados indicam que a maioria das produções analisadas estão inseridas numa lógica de agendamento, denotando-se um potencial crescimento de géneros e formatos utilitários e uma propensão para a antecipação de momentos e/ou bens culturais, ganchos em muito ligados ao trabalho das assessorias de imprensa. As áreas mais trabalhadas - música, cinema e literatura - espelham o cânone que ainda vigora entre as Indústrias Culturais e Criativas. É, no entanto, o tratamento mediático destas áreas que permite que o jornal preserve o arquétipo da editoria, a crítica, especialmente vulnerável à crise da classe e das instituições mediáticas.
This study discusses the phenomenon of agenda in PÚBLICO’s cultural productions and it is part of a curricular internship carried out in the newspaper’s online section. Therefore, the analysis focuses on the website content - all the articles projected for the paper version are also published online, but the opposite is no longer true. In order to characterise the expression of the agenda in PÚBLICO’s culture journalism, the study has a mixed methodology, based on the cataloguing and standardisation of 422 journalistic articles, from September to November 2023, and on the answers given by the two cultural editors interviewed. This research also seeks to answer how the various cultural expressions are articulated in PÚBLICO, how the media organisation places the various journalistic genres at the service or on the margins of the agenda and how editors perceive the strength of the agenda in different generalist newspapers. The results indicate that most of the productions analysed are part of an agenda logic by focusing on the anticipation of cultural moments or assets (these hooks are related to the work of the press offices). Besides that, the potential growth of utilitarian genres and formats is also noticeable. The artistic areas most worked on - music, cinema, and literature - reflect the canon that still prevails among the Cultural and Creative Industries. However, in PUBLICO, the journalistic treatment of these areas helps to preserve the critic, the cultural section’s archetype. The critic is especially vulnerable to the crisis of class and mediatic institutions.
This study discusses the phenomenon of agenda in PÚBLICO’s cultural productions and it is part of a curricular internship carried out in the newspaper’s online section. Therefore, the analysis focuses on the website content - all the articles projected for the paper version are also published online, but the opposite is no longer true. In order to characterise the expression of the agenda in PÚBLICO’s culture journalism, the study has a mixed methodology, based on the cataloguing and standardisation of 422 journalistic articles, from September to November 2023, and on the answers given by the two cultural editors interviewed. This research also seeks to answer how the various cultural expressions are articulated in PÚBLICO, how the media organisation places the various journalistic genres at the service or on the margins of the agenda and how editors perceive the strength of the agenda in different generalist newspapers. The results indicate that most of the productions analysed are part of an agenda logic by focusing on the anticipation of cultural moments or assets (these hooks are related to the work of the press offices). Besides that, the potential growth of utilitarian genres and formats is also noticeable. The artistic areas most worked on - music, cinema, and literature - reflect the canon that still prevails among the Cultural and Creative Industries. However, in PUBLICO, the journalistic treatment of these areas helps to preserve the critic, the cultural section’s archetype. The critic is especially vulnerable to the crisis of class and mediatic institutions.
Descrição
Palavras-chave
Jornalismo cultural Agenda cultural Agenda jornalística Indústria(s) de cultura Indústrias culturais e criativas Independência jornalística Cultural journalism Agenda Cultural agenda Culture industry Cultural and creative industries Journalistic independence