Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/17495| Title: | Yacht charter in Portugal- developing a business model for a sailing charter company |
| Author: | Kalcic, Natasa |
| Advisor: | Silva, Luís Correia da |
| Keywords: | Nautical tourism Yacht charter market Portugal Business model |
| Defense Date: | Jan-2016 |
| Abstract: | Given the signals that Portugal can be a great destination for charter sailing, the purpose of this work is to disprove this. Thereby the model of Porter’s five forces has been used to analyze the Portuguese yacht charter market, whereas a SWOT analysis should give an overview and compare the Portuguese market with the well running charter market of Croatia. The research outcome on the supply side as well as on the demand side should then serve as a foundation for establishing a model of a sailing charter company in Portugal, explained with the aid of the Canvas model. |
| URI: | http://hdl.handle.net/10362/17495 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kalcic_2016.pdf | 542,93 kB | Adobe PDF | View/Open |
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