Corporate report for Sport Lisboa e Benfica board analysis - fan engagement & matchday, human resources

Abstract

This thesis is a proposal for a corporate report for SL Benfica’s board analysis. It is a tool adjusted to the reality of SL Benfica which allows the club to self-evaluate its performance, strategies and commitments. Covering different areas of activity within the Club, the report emphasizes the critical role of corporate reporting in guiding decisions. Explores financial analysis, establishes relevant key performance indicators (KPIs) and recognises the limitations of this analysis. The individual component delves into the areas of Fan Engagement & Matchday, and Human Resources.