Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/172995| Title: | How can saltpay successfully scale loyverse- business by entering new European markets? An analysis of the Danish e-pos market |
| Author: | Schedl, Oihan Roberto |
| Advisor: | Decreton, Benoit Bernard Philippe |
| Keywords: | Payment industry Digital payments Point-of-sale Pos Electronic pos E-pos business management software Internationalization Digitalization Globalization Europe market entry strategy Merchants Gastronomy Retail Fiscalization |
| Defense Date: | 23-Jan-2023 |
| Abstract: | The present work project answers how SaltPay, a payment service and software provider, aims to gain market share and revenue growth in the e-POS industry. With SaltPay’s recent acquisition Loyverse, the three most attractive European countries, namely Germany, Denmark, and Italy, are identified in a country selection process. An in-depth analysis then evaluates the attractivity of the Danish e-POS market. By employing qualitative and quantitative research, this work project’s goal is to build an expansion and market entry strategy. |
| URI: | http://hdl.handle.net/10362/172995 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in International Management from the Nova School of Business and Economics. |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 28022023_Thesis_SchedlOihan.pdf | 3,58 MB | Adobe PDF | View/Open Request a copy |
Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
