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http://hdl.handle.net/10362/171852| Title: | Understand Portuguese plant-based milk alternatives consumer preferences and motivations |
| Author: | Santos, Maria Rocha Pereira Neiva |
| Advisor: | Schmitt, Daniela |
| Keywords: | Pbma consumption pPreferences Pbma consumption motivations Plant-based milk alternatives Pbma Brands Pbma Portuguese market analysis Conjoint Pbma main attributes |
| Defense Date: | 30-May-2023 |
| Abstract: | As the consumption of plant-based milk alternatives continues to grow in Portugal, understanding consumer preferences and motivations becomes essential. Through a Conjoint Analysis, this study identifies key factors influencing consumer decision-making. These insights enable companies to develop targeted marketing strategies and innovative plant-based products to meet the demand in the Portuguese market. |
| URI: | http://hdl.handle.net/10362/171852 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SPRING23_48948.pdf | 2,13 MB | Adobe PDF | View/Open |
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