Consulting lab for indie campers: minimum viable product of the price algorithm

Abstract

This paper aims to provide a deep understanding of creating a price minimum viable product (MVP) based on the algorithm currently applied by Berry car rentals. To understand the development of the MVP, a literature review of the most important concepts is provided. After diagnosing and analysing the weak points of the currently used algorithms, potential solution approaches are identified. Those solution approaches serve as the basis for the MVP development. Finally, developing the new price MVP is explained extensively, leading to presenting the results and the corresponding limitations.