Embrace the challenge of new growth: adapting to new times

Abstract

This research report briefly describes the company Canon Inc., describing some historical facts, operations geography, and the company´s external and internal risk exposures. Each business segment is analysed in terms of market positioning, competitive environment, and historical performance, followed by a description of market tendencies and market share, and size projections. In addition, it purveys a detailed analysis of the company’s strengths, weaknesses, threats, and opportunities – SWOT analysis. From the DCF valuation model, a target price of JP¥3 258 (approximately U.S.$24,07) was obtained for December 31, 2023. Moreover, the present report also tests the model´s sensitivity to some crucial components: WACC and Terminal Growth Rate.