Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/166590| Title: | Diageo plc company report - "cautious optimism in 2023 and beyond" |
| Author: | Delaney, Daniel Brian |
| Advisor: | Rosário André, Rosário Major, Euclides |
| Keywords: | City hotels Customer experience Customer satisfaction Expectations Electronic word-of-mouth (ewom) Loyalty Online reviews Promotional packages |
| Defense Date: | 16-Jan-2023 |
| Abstract: | The research aims to analyze some important aspects of customer experience in city hotels visited for leisure purposes. The paper assesses the impact of online reviews on customers who are already loyal to city hotels, showing differences depending on the degree of attitudinal loyalty. |
| URI: | http://hdl.handle.net/10362/166590 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Master’s Degree in Finance from the NOVA – School of Business and Economics. |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2022_23_Fall_49494_Beatriz_Gomes.pdf | 989,31 kB | Adobe PDF | View/Open |
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