1. RUN
  2. Comunidades & Colecções
  3. Nova School of Business & Economics (NSBE)
  4. NSBE: Nova SBE
  5. NSBE: Nova SBE - MA Dissertations
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/163340
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Campo DCValorIdioma
dc.contributor.advisorCasquinho, Constança-
dc.contributor.authorLopes, Inês da Cruz Pereira Correia-
dc.date.accessioned2024-02-09T15:24:41Z-
dc.date.available2024-02-09T15:24:41Z-
dc.date.issued2023-01-20-
dc.date.submitted2023-01-20-
dc.identifier.urihttp://hdl.handle.net/10362/163340-
dc.description.abstractThe current project involves the conception of a strategy to guarantee a well-established future for Diário da República. The purpose of this Work Project is to support Diário da República in adapting to the new trends regarding User Experience and online consumption of information, leading to efficiency, accessibility, and proximity relationship with Portuguese society. An analysis of the Official Journal, User Experience, Customer Proximity Trends, and Loyalty Strategies allowed the identification of Best Practices, Concept Testing, and Validation, which are the key steps in the methodology. The outcome led to a set of recommendations that ground the strategy.pt_PT
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.rightsopenAccesspt_PT
dc.subjectStrategy consultingpt_PT
dc.subjectStrategypt_PT
dc.subjectLoyalty looppt_PT
dc.subjectUser experiencept_PT
dc.subjectAwarenesspt_PT
dc.subjectPortugalpt_PT
dc.subjectOfficial journalpt_PT
dc.subjectOnline consumption of informationpt_PT
dc.titleA consulting lab envisioning the future of Diário da Repúblicapt_PT
dc.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics.pt_PT
dc.identifier.tid203315510pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
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