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A business plan for a new mobile application to the consumer foodservice industry
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.16 MB | Adobe PDF |
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Resumo(s)
The Portuguese consumer foodservice industry is experiencing a boost in technology adoption, driven by significant changes in consumer behavior and business dynamics, due to mobile increasing penetration.
Accordingly, the present work project consists on developing a business plan for meeting an identified opportunity in the technological foodservice landscape. Therefore, this report is divided into three sections, each of which addressing different objectives: (A) External Environment, providing key external insights that support the opportunity; (B) Strategy Formulation, establishing a strategic direction; and (C) Action Plan, determining an implementation plan for starting the business
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Foodservice Restaurants Technology Innovation Mobile app Smartphone Business plan