Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15773
Título: A business plan for a new mobile application to the consumer foodservice industry
Autor: Bargiela, Sofia
Orientador: Faroleiro, Paulo
Palavras-chave: Foodservice
Restaurants
Technology
Innovation
Mobile app
Smartphone
Business plan
Data de Defesa: Jun-2015
Resumo: The Portuguese consumer foodservice industry is experiencing a boost in technology adoption, driven by significant changes in consumer behavior and business dynamics, due to mobile increasing penetration. Accordingly, the present work project consists on developing a business plan for meeting an identified opportunity in the technological foodservice landscape. Therefore, this report is divided into three sections, each of which addressing different objectives: (A) External Environment, providing key external insights that support the opportunity; (B) Strategy Formulation, establishing a strategic direction; and (C) Action Plan, determining an implementation plan for starting the business
URI: http://hdl.handle.net/10362/15773
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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Bargiela_2015.pdf1,19 MBAdobe PDFVer/Abrir


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