Decision factors of corporate venturing strategies with a focus on the strategy “partner”

Abstract

Decision factors of the corporate venturing strategy: partner This field lab is exploring decision parameters of different corporate venturing strategies with a focus on the strategy “partner” asking when which strategy leads to the most effective outcome in the context of corporate innovation. Hence, the objectives are to explore the decisions for “build”, “buy”, and “partner” in the business environment, giving a definition, an overview of the decision factors and a use case. A framework for when to decide on which strategy to use was established by evaluating self-conducted expert interviews and data from literature.