Sme competitiveness and internationalization field labinternationalization plan for weshare

Abstract

This section is divided into two parts: firstly, a literature review takes up the subject of International Market Selection for SMEs followed by an in-depth market analysis of the car-sharing market in Switzerland. The ultimate objective of this examination was to select the most attractive target market for internationalizing the German car-sharing corporation WeShare. Although the Swiss country is characterized by appealing demographic and infrastructural indicators, the market entry for free-floating car-sharing schemes is impeded by municipal authorities. Local endeavors, to seek rather domestic mobility partnerships than incentivizing established foreign companies to launch theirservices, limit the current market potential.