The Impact Of A Weight Loss Program On Consumers´ Lives: Industry Case Study

Abstract

Overweight and obesity is one of the major public health concerns and nowadays there are more overweight than underweight adults, these have increased severely over the past four decades. Consequently, there was a significant increase in morbid obesity, due to the fact that obesity being a risk factor for various health problems, such as cardiovascular diseases, diabetes, high cholesterol and some forms of cancer. A key driver of the increasing obesity epidemic is the food environment and there are some approaches to control this. A combined diet guided by a specialist and physical activity intervention is one of the most effective options. The aim of this study is to understand the key factors on the continuous intention to be in a weight loss program. For this purpose, the benefits and determinants of a Weight Loss Program (WLP) are going to be explored through specific studies and qualitative and quantitative research, as well as the others Weight Loss Programs and other types of counseling. Besides that, it will be understood the reasons why consumers search for a WLP and consequently why a specific one, what they value most and what leads to continuity. Through a Structural Equation Model and a Cause-Effect validation, a relation between the variables under study were conceived and then the results showed that the study explains 50% of the satisfaction, 42% of the continuous intention to use a WLP and 32% of the use. It is possible to see that the extrinsic and intrinsic rewards have an impact in the use of the program, on the other hand the satisfaction of the consumer is influenced by the use, perceived credibility, extrinsic rewards and by the self-esteem of the person. In turn, the continued use of a WLP is affected by the client satisfaction.