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Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/14920
Title: Marketing plan: how to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?
Author: Melo, Madalena Tito de Morais Pires Severim de
Advisor: Velosa, Jorge
Defense Date: May-2014
URI: http://hdl.handle.net/10362/14920
Designation: Work Project, presented as part of the requirements for the Award of a Master’s Degree in Management from the NOVA – School of Business & Economics
Appears in Collections:NSBE: Nova SBE - MA Dissertations

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