Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/144889| Title: | Business plan - fernweh liquor |
| Author: | Hanel, Dominik |
| Advisor: | Major, Euclides |
| Keywords: | Entrepreneurship Business plan Spirits industry Food and beverage industry Liquor company |
| Defense Date: | 21-May-2022 |
| Abstract: | This business plan is prepared as part of a work project at the NOVA School of Business and Economics. The Fernweh company is established in the spirits industry and exploits existing innovation potential. Due to increasing health awareness within society, the demand for innovative, sustainable, and organic products grows immensely. The company will offer an alternative to well-known liqueurs and spirits by using trending and traditional ingredients. This business plan will focus on the company's positioning and market entry. The long-term goal is to consolidate the company economically to offer consumers the best possible quality drinking experience. |
| URI: | http://hdl.handle.net/10362/144889 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021-22_fall_44321_dominik-hanel.pdf | 12,45 MB | Adobe PDF | View/Open |
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