Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/142571| Título: | Mimo program |
| Autor: | Quartel, Sara Maria De Loução Viana |
| Orientador: | Zózimo, Ricardo |
| Palavras-chave: | Social impact Impact measurement Social sustainability Strategic management Scalability Project management Social impact measurement Governance Brand communication Supply chain collaboration Longevity Corporate social responsibility |
| Data de Defesa: | 19-Jan-2022 |
| Resumo: | This project report analyzes the social initiative “MIMO” of Acembex Comércio e Serviços Lda and provides recommendations to sustain and grow the programin the future. Based on the internal and the external analysis findings, four solutions have been presented to Acembex. Two of them have been chose as most suitable in collaboration with the company and were further developed in-depth. The program's long evity can be addressed by starting to treat the program as a business while creating a communication strategy and streng thening an employee engagement approach. |
| URI: | http://hdl.handle.net/10362/142571 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| 26433_sara_maria_de_lou_o_viana_quartel_mimo_program_-_effectively_sustaining_the_initiative_longevity_211803_681231787-1.pdf | 6,42 MB | Adobe PDF | Ver/Abrir |
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