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Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/140326
Title: Designing a sports platform for RTP, to increase sports´ content offer - development of a successful promotion strategy
Author: Valente, Joana Matias
Advisor: Casquinho, Constança Monteiro
Keywords: Rtp
Sports broadcasting
Public service media
Interactivity
Product
Promotion
Organizational structure
Defense Date: 25-Jan-2021
URI: http://hdl.handle.net/10362/140326
Designation: A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration
Appears in Collections:NSBE: Nova SBE - MA Dissertations

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