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http://hdl.handle.net/10362/139176| Título: | An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business |
| Autor: | Levy, Rafael Pereira |
| Orientador: | Costa, Afonso Almeida |
| Palavras-chave: | Strategy Value creation Corporate advantage Sustainability of competitive advantage Management Amazon Streaming Network externalities Synergies Data management |
| Data de Defesa: | 18-Jan-2022 |
| Resumo: | Amazon’s expansion led it to places unlikely to be reached by an online retailer, including physical stores. The firm’s diversification history cues us over the logic around these decisions. Despite the current excitement around SVoD services by customers and competing firms alike, in the early 2000sthe prospects of investments in this new market was far less evident. Amazon, at the time just an online retailer, was one of the first companies to bet on this industry and today it reaps its benefits. This paper analyses strategic reasons for Amazon to diversify into streaming as well as its future prospects. |
| URI: | http://hdl.handle.net/10362/139176 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| 2021_2022_fall_46453_rafael-levy_final2.pdf | 1,34 MB | Adobe PDF | Ver/Abrir |
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