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Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/139176
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Campo DCValorIdioma
dc.contributor.advisorCosta, Afonso Almeida-
dc.contributor.authorLevy, Rafael Pereira-
dc.date.accessioned2022-06-01T15:12:28Z-
dc.date.available2022-06-01T15:12:28Z-
dc.date.issued2022-01-18-
dc.date.submitted2021-12-15-
dc.identifier.urihttp://hdl.handle.net/10362/139176-
dc.description.abstractAmazon’s expansion led it to places unlikely to be reached by an online retailer, including physical stores. The firm’s diversification history cues us over the logic around these decisions. Despite the current excitement around SVoD services by customers and competing firms alike, in the early 2000sthe prospects of investments in this new market was far less evident. Amazon, at the time just an online retailer, was one of the first companies to bet on this industry and today it reaps its benefits. This paper analyses strategic reasons for Amazon to diversify into streaming as well as its future prospects.pt_PT
dc.language.isoengpt_PT
dc.rightsopenAccesspt_PT
dc.subjectStrategypt_PT
dc.subjectValue creationpt_PT
dc.subjectCorporate advantagept_PT
dc.subjectSustainability of competitive advantagept_PT
dc.subjectManagementpt_PT
dc.subjectAmazonpt_PT
dc.subjectStreamingpt_PT
dc.subjectNetwork externalitiespt_PT
dc.subjectSynergiespt_PT
dc.subjectData managementpt_PT
dc.titleAn analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key businesspt_PT
dc.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT
dc.identifier.tid202998517pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
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