Pocket A - the opportunity in numbers

Abstract

This Field Lab (FL) aims to provide a business plan ready to be turned into a new business venture. Over the course of this FL, the group of students working on this project explored a problem worth solving. They then identified a possible solution, designed to solve this problem. An extensive analysis of the market, its size, competition, and dynamics followed. At the same time the operational part of the solution was developed through an iterative approach. Lastly, a deep financial analysis was conducted to identify funding needs and possible exit scenarios. The FL at hand is meant to be understood as a pitch in front of potential investors.