Flatsforfriendz - from opportunity to value proposition of a new social flat-rental platform - customer discovery

Abstract

This work project covers the development of an opportunity to a potentially marketable product as part of the master's thesis at the Nova School of Business and Economics. It introduces a hybrid solution that facilitates how users can find a flat or tenant within their extended network. The work aims to investigate different user-profiles and their needs to achieve problem/solution fit as well as product/market fit. Within a comprehensive field research, the Lean Start up approach and the Customer Development Process framework were applied. Following these, this work shows how adjustments have been made to best respond to the gathered insights.