Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/114484

Título:	Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
Autor:	Tasselli, Marco
Orientador:	Mazzù, Marco Francesco Truong, Natalie Marcati, Alberto
Palavras-chave:	Implicit theory Advertising Plant-based Marketing messages
Data de Defesa:	6-Jul-2020
URI:	http://hdl.handle.net/10362/114484
Designação:	A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

Ficheiros deste registo:

Ficheiro	Descrição	Tamanho	Formato
Marco_Tasselli_Marco_Tasselli_2019-20-42598.pdf		2,29 MB	Adobe PDF	Ver/Abrir