Consulting project for the optimization of the automative providers network of Europ assistance Portugal: outlook of the external context of the roadside assistance industry

Abstract

To better understand the challenges of EuropA ssistance Portugal, it was examined the global context of Road side Assistance (RSA) industry, key trends ,the insurance market, Porter Five Forces model and a benchmark of the Portuguese companies. The RSA industry has been facing various challenges across the world, name lycommoditization and pressure from competition; ho wever ,it is stillgrowing, albeit mode In Portugal, the demand for RSA is growing, main lydueto the increasing number of old vehicles in circulation, which makes the mmore likely torequire assistance services.