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Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/10071
Title: Children emotional reactions toward advertising and brands: A drawing experiment
Author: Falardo, Sara Figueiredo Caeiro
Advisor: Agante, Luísa
Keywords: Children
Commercials
Brands
Portugal
Defense Date: Jun-2011
Publisher: NSBE - UNL
Description: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Peer review: no
URI: http://hdl.handle.net/10362/10071
Appears in Collections:NSBE: Nova SBE - MA Dissertations

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