Publicação
Comparison of product development approaches by non-tech founders in tech ventures and its impact on market capitalisation, capital efficiency, revenue, and time-to-market - an analysis of the B2b software industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Pedrosa, Beatriz Bregieiro | |
| dc.date.accessioned | 2024-12-03T14:39:16Z | |
| dc.date.available | 2024-12-03T14:39:16Z | |
| dc.date.issued | 2024-01-30 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | This paper aims at analyzing how the different product development approaches followed by a non-tech founder impact success measures in a tech driven startup. For this, qualitative and quantitative research was conducted with the goal of establishing points of comparison and discrepancies between the development methods used. A deepen analysis was conducted in the B2B Software industry, in which a positive tendency towards having a Co- founder was verified. Additionally, No-code tools are expecting a rise in terms of usage, due to their further advancements and crucial contribution in bringing a quick proof of concept to the market. | pt_PT |
| dc.identifier.tid | 203680421 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/176172 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Product development | pt_PT |
| dc.subject | Tech startup | pt_PT |
| dc.subject | Co-founder | pt_PT |
| dc.subject | Outsourcing | pt_PT |
| dc.subject | No-code | pt_PT |
| dc.subject | B2b software | pt_PT |
| dc.title | Comparison of product development approaches by non-tech founders in tech ventures and its impact on market capitalisation, capital efficiency, revenue, and time-to-market - an analysis of the B2b software industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |