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DataTítuloAutor(es)TipoAcesso
24-Jun-2025AI Integrations on B2B sales tools: How the job performance and job satisfaction of sales representatives are influenced by AI integrations in B2B sales toolsBola, Öncan ÖzgürmasterThesisembargoedAccess
24-Jun-2025AI vs Non-AI Tools in the Skincare Market: A Study on Consumer Trust, Enjoyment and LoyaltySilva, MafaldamasterThesisembargoedAccess
26-Jun-2025AI vs. Human Recommendations: Consumer Behavior in the Music Streaming ContextCosta, Afonso Duarte Martins Moreira damasterThesisembargoedAccess
22-Out-2024AI-Powered Personalized Pricing Strategies: An Analysis of their Influence on Consumer Purchase IntentionsSilva, Diogo José Abreu damasterThesisopenAccess
30-Out-2024Antecedentes do uso de redes sociais e seu impacto nas emoções negativas e no bem-estar dos indivíduosGonçalves, Ricardo Manuel AlvesmasterThesisopenAccess
29-Out-2024Balancing Privacy and Personalization: Analyzing Consumer Behavior when Using Intelligent Personal AssistantsGago, Patrícia Rosa dos Reis Gomes VieiramasterThesisopenAccess
30-Jan-2024Beyond reviews: The influence of incentives on consumer engagement regarding positive eWOMVicente, Ana Carolina CésarmasterThesisopenAccess
24-Jun-2025Can minimalist advertising shape consumer perceptions of the advertised product’s sustainability?Ramalho, Vera Bettencourt da Camara de MagalhãesmasterThesisembargoedAccess
24-Jun-2025Exploring the Influence of AI Technologies on Consumer Behavior in Retail: A Study of Emotions before Purchase using Recommendation AgentsSargo, Carolina FernandesmasterThesisembargoedAccess
30-Out-2024Factors Influencing Repeat Purchases and Positive Word-ofMouth in Mobile Grocery Delivery Applications (MGDA)Rodrigues, Bruna KluwemasterThesisopenAccess
24-Jun-2025From perception to loyalty: how brand trust, perceived value and sustainability awareness influence the impact of sustainability on consumer loyaltyDias, Eva Camila SilvamasterThesisembargoedAccess
26-Jun-2025How does consumer awareness of greenwashing influence their purchasing decision of circular products?Mondim, Carolina Manuela SimõesmasterThesisembargoedAccess
25-Jun-2025Impact of healthier choices on consumer well-being and satisfaction with purchase: How Marketing Stimuli Drive Healthier Choices and Transform Consumer Satisfaction and Well-Being?Barros, Manuel Luís Da Rocha Peixoto De AragãomasterThesisembargoedAccess
28-Out-2024Impact of Recommender Agents used in Online Retail on Customer Satisfaction and Purchase IntentionDomingos, Maria Inês Reis Vieira VilelamasterThesisopenAccess
13-Fev-2025O impacto da IA no comportamento dos consumidores em contexto de retalho: A influência dos agentes de recomendação personalizadosSerra, Sara AbreumasterThesisopenAccess
31-Out-2024Pet Ownership Consumer Behavior: Investigating how pet characteristics and attachment levels shape product choices between dog and cat ownersCardoso, Ana Beatriz LeitemasterThesisopenAccess
24-Jun-2025Socioeconomic Biases in AI Chatbot Marketing: Implications for Consumer Perceptions: The Impact of AI-Chatbot MarketingAkaonye, Chioma RuthmasterThesisembargoedAccess
2-Fev-2024The impact of 2-dimensional and 3-dimensional content on consumers´ experience satisfaction and word-of-mouth intention in event marketingSubbotin, DmitrymasterThesisopenAccess
29-Out-2024The Impact of Artificial Intelligence on Consumer Behaviour: The Introduction of Smart Mirrors in Retail StoresAmorim, Margarida Costa Pessoa demasterThesisopenAccess
26-Jun-2025The impact of chatbot nonverbal communication on consumer experience: The impact of chatbot communicationMatias, Beatriz RodriguesmasterThesisembargoedAccess
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