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DataTítuloAutor(es)TipoAcesso
14-Abr-2023An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      Machado, Ivânia Pedro CorreiamasterThesisembargoedAccess
10-Fev-2025Application of Blockchain in e-commerce Markets: The impact of Blockchain on e-commerce and consumer trustAlmas, Filipe Miguel FeiteiramasterThesisopenAccess
31-Out-2024AR Smart Glasses In Focus: The Feeling of Groundedness Through Amazon ReviewsQuintal, Sara Matilde MaltezmasterThesisembargoedAccess
23-Nov-2021Artificial Intelligence and its Ethical Implications for MarketingLou, Touah Tamara Pires BeniemasterThesisopenAccess
12-Abr-2023Artificial Intelligence in Marketing: a text mining and topic modeling approachCosta, Tânia GomesmasterThesisembargoedAccess
8-Fev-2024Assessing the impact of news avoidance on an online newspaper performance: An applied case study of user engagement over timeAraújo, Isabela Moreira demasterThesisembargoedAccess
25-Out-2024Augmented Reality Advertising: Impact on Consumer Attitudes and Purchase BehaviorFaria, Gabrielle Filipa BanrezesmasterThesisembargoedAccess
31-Out-2024Balancing Personalization and Privacy: The Paradox of Enhancing Customer Experience While Respecting User Privacy in Omnichannel MarketingRamos, Ana Sofia Duarte Nunes de CastromasterThesisembargoedAccess
30-Out-2024Beyond Rewards: Assessing the competitive edge of customer tier programs introduction in the beauty industry: Sephora’s customer tier program caseFélix, Lara Alexandra SoaresmasterThesisopenAccess
23-Out-2023Blockchain adoption for supply chains in the automotive industryCoutinho, Rodrigo AlbanomasterThesisembargoedAccess
15-Abr-2024Blockchain technology in football: A new way to keep fans engaged?Carvalho, Tomás Horta Correia SilvamasterThesisembargoedAccess
23-Out-2023Born digital: evaluating brand consumption patterns of generation alphaSilva, Sara Sofia Fernandes damasterThesisembargoedAccess
17-Dez-2021Brand feedback on negative reviews: What is the impact on booking intentions?Salgado, Sandra Cristina LopesmasterThesisopenAccess
6-Fev-2024Brand loyalty in new generations: Investigating the impact of brand image, perceived quality, and customer experience on brand loyalty among Generation Z consumersMartins, Marta MauríciomasterThesisembargoedAccess
23-Out-2023CEOs and Directors’ Perspective Towards Environmental Sustainability and Climate ChangeBarbedo, Mariana Anselmo de CastromasterThesisembargoedAccess
6-Jul-2021Channel integration impact on customers’ purchase intention: The mediating role of salespeopleAraújo, Cláudia Sofia PeresmasterThesisembargoedAccess
1-Set-2021Characterising sentiment spill-over in restaurant reviewsTardelli, Jean CarlomasterThesisopenAccess
31-Out-2024Consumer Behaviour: Consumer’s Perception of AI Chatbots and Purchase IntentionCarvalho, Inês Mota da SilvamasterThesisembargoedAccess
8-Fev-2024Consumer brand engagement in social media: the role of trust on purchase intentionsAraújo, Mafalda Costa demasterThesisembargoedAccess
23-Jan-2023A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese populationLourenço, Júlia Maria Ferreira de AlmeidamasterThesisembargoedAccess
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