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DataTítuloAutor(es)TipoAcesso
25-Jan-2024How to make the end consumer proud to wear Zeiss Lenses? - market position: STP ( segmentation, targeting and positioning )Fernandes, Gonçalo Silva de AzevedomasterThesisopenAccess
25-Jan-2024How to make the end consumer proud to wear zeiss lenses? - The consumer decision journeySarmento, Matilde Caetano de AguiarmasterThesisembargoedAccess
27-Jun-2024How to make the end consumer proud to wear zeiss lenses?- Integrated marketing communications strategyKhan, SaifmasterThesisopenAccess
25-Jan-2024How to make the end consumer proud to wear Zeiss lenses?- Marketing objectives and P&L forecastFilipe, Sara de CarvalhomasterThesisopenAccess
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