Internationalization process of Água das Pedras to China

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Campo DC	Valor	Idioma
dc.contributor.advisor	Dahab, Sónia	-
dc.contributor.advisor	Soeiro, Filipe Castro	-
dc.contributor.author	Mota, Carolina Ferreira Matos	-
dc.date.accessioned	2013-06-06T07:37:36Z	-
dc.date.available	2013-06-06T07:37:36Z	-
dc.date.issued	2013-01	-
dc.identifier.uri	http://hdl.handle.net/10362/9798	-
dc.description	A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics	por
dc.description.abstract	In spite of the success in the Portuguese market, its small dimension and its proximity to maturity, led Água das Pedras to internationalize its strategy and grow overseas. After the internationalization to Brazil, one considered China as a highly potential market for Pedras to succeed in, mainly due to its size and untapped demand. Hence, this report presents the competitive assessment of Pedras in the Portuguese market followed by a macro-environmental study of China as well as a detailed industry analysis. As the competitors’ analysis evidenced the potential of Pedras, an implementation plan is proposed through an Indirect Export Strategy.	por
dc.language.iso	eng	por
dc.publisher	NSBE - UNL	por
dc.rights	openAccess	por
dc.subject	Premium bottled water	por
dc.subject	China	por
dc.subject	Água das Pedras	por
dc.subject	Export sStrategy	por
dc.title	Internationalization process of Água das Pedras to China	por
dc.type	masterThesis	por
dc.peerreviewed	no	por
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

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Mota_2013.pdf		1,85 MB	Adobe PDF	Ver/Abrir