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Clustering medical tourism in Algarve: setting the first steps for the the health authority
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Orientador(es)
Resumo(s)
Medical Tourism is the new healthcare manager’s sweetheart. A package of fertility treatments, cosmetic surgery, bariatric surgery and many other medical procedures, wrapped with low prices, beautiful landscapes, sunny beaches and high quality healthcare is making Medical Tourism a billion euro industry.
This work project aims to endow the Health Authority of Algarve with a set of first steps to build the foundations of a Medical Tourism cluster which will harness the tourism, and medical potential of the region and use them as a driver for social and economic development.
The development of such a cluster will allow to enhance the strengths of each stakeholder and to position the region of Algarve and Portugal as a competitive international player in this new venture of Medical Tourism.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Algarve Cluster Medical tourism Health authority
Contexto Educativo
Citação
Editora
NSBE - UNL