Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/9548
Título: | Clustering medical tourism in Algarve: setting the first steps for the the health authority |
Autor: | Barros, Ricardo Daniel Maio de |
Orientador: | Barros, Pedro Pita |
Palavras-chave: | Algarve Cluster Medical tourism Health authority |
Data de Defesa: | Jan-2012 |
Editora: | NSBE - UNL |
Resumo: | Medical Tourism is the new healthcare manager’s sweetheart. A package of fertility treatments, cosmetic surgery, bariatric surgery and many other medical procedures, wrapped with low prices, beautiful landscapes, sunny beaches and high quality healthcare is making Medical Tourism a billion euro industry. This work project aims to endow the Health Authority of Algarve with a set of first steps to build the foundations of a Medical Tourism cluster which will harness the tourism, and medical potential of the region and use them as a driver for social and economic development. The development of such a cluster will allow to enhance the strengths of each stakeholder and to position the region of Algarve and Portugal as a competitive international player in this new venture of Medical Tourism. |
Descrição: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
Peer review: | no |
URI: | http://hdl.handle.net/10362/9548 |
Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Barros_2012.pdf | 665,22 kB | Adobe PDF | Ver/Abrir |
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