The impact of money priming on team-performance, and self-concept

Abstract

This study intended to verify how money activating thinking about money influences attitude toward group work and collaboration. For this purpose, the author conducted the research designed of two distinct conditions: a control group and a money-primed group (experimental group). The experiment exposed that money priming decreases collective orientation: respondents in the experimental group were less willing to help group members, preferred to work on individual assignment and believed that there are more competent than the rest of the group. The study also exposed that money-primed participants show relevant to individual tasks attitude: they were more willing to accept a challenging project and preferred working independently without asking anyone for extra aid. Furthermore, the study proved that thinking about money increases the level of self-efficacy.