City points program expansion: analysis of current challenges and recommendations to attain a sustainable growth

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/69197

Registo completo

Campo DC	Valor	Idioma
dc.contributor.advisor	Mestrinho, Lénia Cristina Fernandes	-
dc.contributor.author	Araújo, Joana Flores Bentes	-
dc.contributor.author	Ataíde, Afonso Vaz Serra Brito	-
dc.date.accessioned	2019-05-10T11:20:54Z	-
dc.date.available	2019-05-10T11:20:54Z	-
dc.date.issued	2019-01-15	-
dc.identifier.uri	http://hdl.handle.net/10362/69197	-
dc.language.iso	eng	pt_PT
dc.rights	openAccess	pt_PT
dc.subject	Loyalty programs	pt_PT
dc.subject	Expansion	pt_PT
dc.subject	Consulting	pt_PT
dc.subject	Citypoints	pt_PT
dc.subject	Diagnosis	pt_PT
dc.subject	Analysis	pt_PT
dc.subject	Recomendations	pt_PT
dc.title	City points program expansion: analysis of current challenges and recommendations to attain a sustainable growth	pt_PT
dc.type	masterThesis	pt_PT
thesis.degree.name	Field lab: Consulting lab	pt_PT
dc.identifier.tid	202223655	pt_PT
dc.identifier.tid	202224244	-
dc.subject.fos	Domínio/Área Científica::Ciências Sociais::Economia e Gestão	pt_PT
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

Ficheiros deste registo:

Ficheiro	Descrição	Tamanho	Formato
Araujo_etAll_2019.pdf		1,49 MB	Adobe PDF	Ver/Abrir
Araujo_etAll_Part_2_2019.pdf		1,97 MB	Adobe PDF	Ver/Abrir