Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/28244
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dc.contributor.advisorSilveira, Catherine da-
dc.contributor.authorMonteiro, Rita Costa Pinheiro Alves-
dc.date.accessioned2018-01-15T15:18:19Z-
dc.date.available2020-06-30T00:30:35Z-
dc.date.issued2017-06-30-
dc.identifier.urihttp://hdl.handle.net/10362/28244-
dc.description.abstractAs an intern at L’Oréal Paris (Makeup) in Portugal, I developed this work project based on the main challenge that the brand is now facing: How can L’Oréal Paris (makeup) better engage the new millennial generation?”. Firstly it was conducted a primary and secondary research. Based on the research, we recommended L’Oréal Paris to (a) follow a brand strategy which understands millennials and therefore fulfill their needs and expectations regarding makeup and (b) change its distribution strategy in order to improve brand image and to gain market prominence.pt_PT
dc.language.isoengpt_PT
dc.rightsopenAccesspt_PT
dc.subjectL’Oréal Parispt_PT
dc.subjectPortugalpt_PT
dc.subjectMillennialspt_PT
dc.subjectHealth & beautypt_PT
dc.subjectMakeuppt_PT
dc.subjectBrand managementpt_PT
dc.titleHow can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?pt_PT
dc.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT
dc.identifier.tid201756250pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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