A carregar...
Publicação
How Can L’Oréal Relaunch Fructis as a Disruptive Brand for Millennials in Portugal? How are hair care brands digitally communicating to Milennials in Portugal? Global analysis and key takeaways for the relaunch of fructis
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.16 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This individual report aims at making recommendations on how to
build a successful digital campaign to communicate Fructis’ new
positioning to Millennials. The most relevant digital practices of hair
care brands in the Portuguese market were analyzed as well as the
digital efforts of the best performing brands in the international hair
care market.
It was concluded that, in order to successfully engage Millennials,
Fructis should focus its digital campaign on digital influencers and
social media. Moreover, Fructis should adopt an authentic and
natural communication so that Millennials can trust in the brand
and as a consequence favour it.
Descrição
Palavras-chave
Millennials Digital influencres Social media Authenticity