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Percorrer "NSBE: Nova SBE - MA Dissertations" por Orientador Nguyen, Truong Van Thao

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DataTítuloAutor(es)TipoAcesso
13-Abr-2023Modern men, makeup, and authenticity: how makeup affects perceived authenticity of salesmen and purchase intentions - the moderating role of gender stereotypesJanson, DenisemasterThesisopenAccess
24-Jun-2025The effect of AI versus Human in emotionally charged consumption contexts – two experimental studies on customer service interactions study 1: the effect of AI versus Human shopping assistance on purchase intention and the mediating role of feeling judgeKleinmayer, Leonie ClaramasterThesisopenAccess
19-Jan-2022The effect of makeup intensity on brand image through the mediation of hiding emotionKadar, XeniamasterThesisopenAccess
17-Set-2021Transformative makeup and innovation: can salesperson´s makeup influence consumers- preferences for innovative productsPetrova, YanamasterThesisopenAccess
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